Wednesday, February 16, 2011

Cineplex Canada: "Classic Movie Series" (an unfortunate and unnecessary FAIL)


The Galaxy in Regina played their second monthly classic film (Wednesday and Sunday, the middle of every month, $5.) This was my first try at their classic cinema night, which is a classic film played off a Blu-ray player through their high end digital projectors (mostly used for 3D films.) (Spartacus, which plays in July, is the only film that isn't from a Blu-ray, it's full 2K digital cinema.)

It was a horribly disappointing and frustrating experience.

The image was garbled and terrible yet no one seemed to care. Although I haven't seen Dr. Zhivago before, I knew that, in its restored state, it should look like it was shot yesterday (almost.) The 35 mm film stock it was shot on, and the lens that captured it, really haven't changed THAT much all these years later. To talk to the managers at the cinema, you'd think it had.

"Oh it's all pixelly because it's an old movie," was one response I got. PIXELS WEREN'T INVENTED IN 1965!!!

I told them it should look like it was shot this year, just with weird clothes and hairstyles. And then there was the subtitles. They were showing French subtitles off the Blu-ray because of a directive from Toronto's head office. Huh? Less than 2% of Saskatchewanians are Francophone.

The reason you go to the theater is to have a better experience than you could at home. Below I've tried to replicate the solarized video (think bad music video effect from the early 80s). The picture I degraded in Photoshop greatly flatters what I paid to see tonight at The Galaxy in Regina.


ABOVE: my simulation of what the screen looked like at the Galaxy in Regina. The faces of people had "stair-stepping" in the colours, and it only seemed like there were a couple dozen colors instead of thousands (as there should be.)

WHAT IT SHOULD HAVE LOOKED LIKE
A screen grab I found on the Internet, taken from the DVD or Blu-ray.

My issue is: no one cares! Not the theater goers, not the staff nor management. If the Toronto showing was like this, I'm sure there would have been people burning down the theater. If this is what passes for a theatre, I could buy a $300 video projector at an office store and start my own theatre.

The Classic Film Series is a great idea, made possible by digital cinemas. I'd like to see more of it but someone has to be hired at each theatre who knows how to operate the equipment and who has a high enough IQ to know when something looks terribly wrong. I'll give Sparticus a try in 2K this July. Hopefully they can get that right.

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And to make matters worse, I had to have a talker behind me: (in full voice, sometimes a shout, competing with the music) :

"Oh look at all those poor people! They're starving!"

"It's winter now."

"Wolves."

"There's that table I remember."

"Oh look at all the flowers. They're in bloom!"

"I wonder what that herb is she's holding."

Their popcorn is slightly better than what I can make at home. And their screen is bigger. But playing the Blue-ray (or even a VHS, for crying out loud) of Dr Zhivago at home would have been a much better experience. Isn't the point of going to the multiplex to have a better experience than you can at home?

It's too bad. Using digital cinemas to play classic movies isn't a bad idea.

7 comments:

  1. James, why on earth didn't you turn around and tell Miss Talksalot to STFU already? People think they're in their living rooms, talking and reminiscing about minutiae that didn't matter 40 years ago when they were telling Grandpa, either.

    I loathe the Galaxy, and shall try ever so hard never to patronize it again.

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  2. That anonymous poster sounds a lot like Trudy!

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  3. The reason why your experience was so lousy can be traced back to the fact that the theatre chains chased out IATSE and it's skilled membership who "know what they are doing". Instead the "projectionist" is likely the same person who sold you the pop corn. I have boycotted movie theatres for over 5 years now for just the very same reasons you have stated...

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  4. I attended last weeks 'Classic Film' screening of 'A Star Is Born' and I can confirm that the same image problem existed. However, luckily we didn't have the French subtitles.

    The simulation example you supplied is very accurate. This is clearly a technical error on their part.

    Suggestions on how we can have this fixed before next months screening?

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  5. OPTION OF CONTACTING US AS FOLLOWS:

    By Telephone: Guest Services - 1-800-333-0061 (Option 8)

    Cineplex Entertainment LP
    Guest Services
    1303 Yonge Street
    Toronto, Ontario M4T 2Y9

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  6. The most rewarding part of going to the theatre has sadly become the 25 minutes after the show when I rant to the disinterested manager about how terrible their service has become.

    I love going to the movies (love), but the quality of the experience seems to drop exponentially to the rise in ticket prices.

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  7. I'm glad you contacted them about A Star is Born. I'm hoping that they can sort this out by the next monthly Classic Film Series. Otherwise, they can call me and I'll go up there and have a look.

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